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Creating Logo Ideas
Paul Rand is a famous designer who created some of the best logo ideas that we have ever seen. He said:
” Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.”
The golden word here is meaningful. Whatever we design, it has to be meaningful, just design in itself isn’t enough.
Paint The City
Lemon Peel (Coca Cola Logo)