How to Design An Ideal Logo for Your Client
A logo is the most important element of branding throughout the world of marketing. Where there is brand imaging and brand recognition, a logo will be the first thing to be discussed. This immense importance of logo has made logo designing an important field in the designer community nowadays. Since every business in the market has its own niche and culture (both internal and external), it is essential that you design a logo for your client which ideally portrays the essence of your business to the outside world. It should be a balanced combination of color, shape, typography and your business’ attributes. A perfect logo aims to effectively capture the values and services of the business in a visual context.
Designing an ideal logo is as important as its presence in the market. The ultimate aim of your logo should be to present your client’s business in a positive, professional and memorable manner. The basic reason for designing a perfect logo for your client is to promote awareness of their business in your market niche and the masses alike. A good logo design will help your business stand out from the crowd and announce your presence aloud!
Tips to Design an Ideal Logo
Below are some useful tips that will help my fellow designers to cope with the challenges of designing an ideal logo for their client:
Planning and preparation is basic for designing process. Before indulging in logo designing, you should sit with the client or their representative and collect all the information about the company and their brands. If you will design a funky and colorful logo for a serious and highly professional enterprise, that will be instantly rejected and the assignment might be withdrawn from you. Also knowing about your client’s audience is also important because you should know who will be you ultimately addressing your logo to. Researching your client will help you determine the best design and logo style for your client from the start and save you from wasting your time and money.
Some of our designer fellows don’t pay much heed to it and jump directly from the client’s table to their computer machines for logo designing. Logo designing can be a very tiring and difficult task if not taken due precautions. So whenever you want to go down to designing a logo for your client it is advised to undergo preliminary sketching as a first step. Just take a paper and pencil and your creative abilities to make logo sketches. Another benefit of sketching is that once you reach a final logo sketch you can show it to your client and take his approval before going further in the process.
A balanced design is what is desired from you as a logo designer. Remember that a logo is prepared for a heterogeneous audience and only a balanced design is naturally perceived as being pleasing and appealing to the masses. The weight of your graphics, color, typography, icons and other elements in the logo should be in a just equilibrium.
Simple the Better
Complexity is a big No No when it comes to logo designing. The simpler the logo design, the more recognizable and effective it will be. Keep design simplicity in mind right from the beginning of logo designing process, from paper sketches to computer graphics. Often it happens that you start off with a complicated logo but as you go further into the designing process, you tend to peel off un-necessary element and the end result is a much simpler logo.
Colors seem easy thing to incorporate in a logo, however, it is much difficult than it seems. Color psychology can be a big help to the designers. Research on different colors and their meanings and choose one (or more than one) which suits your client’s company. Color psychology also helps you knowing how colors evoke feelings and moods and how different combinations can strengthen the overall tone and feel of the brand.
Choosing colors may be difficult, choosing the right typography is much more difficult. Designers get stuck at this very point most of the time and need an easy way out of it. However, only ‘trial and error’ can help you match the best type font with your logo. Initially , it may reveal to you that almost every font is going with your logo, however only a keen eye can pick the best out of the rest. Also, while choosing a font, readability should be your top priority. Some companies require a customized font for their logo and other corporate communication. If this happens, your work becomes much easier.
Size and Scalability
Size and scalability matter much when it comes to a logo. Basically logo is the kind of branding element that can portray your brand image from largest to smallest possible surfaces. So the designers should make the logo in a way that it should look good on all surfaces and in any size it is reproduced. It should be readable and definable for letterheads, envelopes, and small promotional items as well as on larger areas, such as posters, billboards and electronic formats such as TV and the Web.
Inspiration – Not Replication
Taking inspiration from some successful logos of the related industry that are present in the market is a good practice; however, there is a very thin line between inspiration and replication. While taking inspiration from other logos keep in mind that you should not cross this thin line. Keeping your work original is the key to design success and helps you maintain your professional integrity too.
Being a dare devil when it comes to designing a logo for your client is sometimes a wise thing to do. Following the conventional logos or prevailing trends can make your logo look boring. There is a hell of competitors of both you and your client and to stand out from the competition, you must distinguish your logo with a distinct style. Rather than copy another design or style, be innovative and stand out from the crowd. Have fun with whichever design program you use, and keep fine-tuning it until you feel you’ve got it right.
Whenever you design a logo for a certain client of yours, it means that your client has given the responsibility of the basic brand image of his company to you. You can experiment with different themes and designs of the logo but do not get carried away. Of course, playing around and seeing whether they enhance a logo is fine, but just remember that simplicity is key. Stays focused on the main objective of the logo designing and involve the client at every step of development.
In order to achieve best quality logo and make the most of your time and resources, map out a line of action and follow it strictly. This should include the following steps:
- Brainstorm ideas
- Preliminary sketching
- Develop vector designs
- Send to client and seek approval
- Add or remove anything the client wants
- Finalize the design and resubmit to client
This will help you streamline your work, stay organized, maintain focus, and deliver an ideal logo and help your client achieve his targets.
Feel free to express your thoughts about it in comments!