How to Design a Powerful Product Label
A powerful product label achieves important objectives: reinforces brand identity, entices customers, and gets the company’s message across.
While there are no hard and fast rules on how to create one, all effective product labels share common elements.
Incorporating the following points can help you design the best label for your product or service. Same techniques can applied to almost all kinds of packaging designing.
Good Choice of Fonts
A powerful product label starts with good typography that makes the label clear and legible. Your font choices, as well as font colors and sizes directly impact consumers’ impression of your brand. Make sure to choose a font that’s unfettered and clean, so consumers appreciate the clarity of your design. There’s nothing more annoying than a label cluttered with various typefaces.
Take a look at how big brands deal with typography when designing product labels. Notice the whitespace, if and how fonts are combined, and how they blend with the rest of the elements.
Right Material that Fits the Product
Label materials come in different varieties. Popular among businesses are clear, white, and cream papers as the background material. You can, of course, be experimental and try textured or patterned papers, but just be certain that your design fits the material and properly reflects your brand.
The material is also vital to the label’s overall look. For instance, product labels that use clear materials allow consumers to see the product inside. Think Palmolive’s original dish soap: The clear label effectively showed off the eye-catching green liquid inside.
You should note that most brands use white material for one simple reason: White affords design flexibility because any color can be used with it. Try using white first and experiment with other materials next.
Aesthetically pleasing product labels use graphics that draw consumers’ attention. Whether you take your own pictures, create your own images, or use licensed images, make sure it is good quality and catches consumers’ attentions.
Shining Eye image from 123RF.com
And before grabbing pictures or illustrations from image sites, make sure to check the licensed images before using one or buy an extended license if the picture’s worth it.
Appropriate Size and Shape
Distinguish your product label with a shape and size that’s strikingly unique. A product label with an unusual shape easily attracts consumers’ attention, especially when it’s done well. While a complex shape may cost you a few hundred dollars to create, it can distinguish your brand. Think Heinz ketchup: For more than 130 years, its unusual, perhaps crown-shaped, label has adorned this product, distinctly differentiating it from competitors.
Here’s a quick tip to cut costs when choosing an unusual label shape: Use white ink to outline your desired shape and place it on a clear material.
A Theme for Every Product Variety
Make product labels fun and useful by creating a theme. If you’re in the food industry, perhaps assign a theme or color to each flavor. Doing so helps consumers distinguish chocolate from vanilla and apple from orange, for example. However, be careful with how this may affect your brand recognition. Make the look of your product label different yet consistent. Theming can also improve the look of your display cases, making buying a more enjoyable experience for customers.
Contact and Other Relevant Info
Including your company’s contact information on product labels is possible while keeping the look uncluttered. In doing so, you also make your label a passive selling tool. Adding relevant details, such as a phone number, website, and physical address, also brings in more sales. Product labels that have all of these increase consumers’ awareness and brand recognition at the same time.
Take a look at your competitors’ product labels. If they’re going for glossy labels, test plain and subdued labels and find out if they help your brand stand out on the shelf. Differentiating your label from others serves at least two purposes: attracting new customers and raising brand awareness. Using this technique is especially helpful if you’re new to the market.
Whether you’re designing the label in-house or hiring a creative freelancer or firm, being aware of these essential elements will help you make your product label powerful. It doesn’t matter if you’re designing on a budget or spending thousands of dollars on a team of graphic designers. Get the basics right and soar!