Concept Based Logo designing may seem simple and easy, but it definitely is not easy! Creating a logo that should satisfy the client, the consumer and the designer is not at all a job that can be referred as easy. But indeed that’s exactly what a logo designer has to do. And some of guys, like Paul Rand do it pretty well.
One thing I personally learned from Paul Rand is that a logo should be simple, concept based and easily memorable. The most difficult thing to pull-off from this list would be making it concept based. Filling the whole theme of the business into a 28×28 pixels image can’t be easy… yet, some designers do a brilliant job in it.
Have a look, get inspired! Hopefully I’ll be featuring some of your work next time I make a logo inspiration.
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