Improve Bounce Rate by Building a Website Design that Creates a Spark


Who doesn’t want to attract maximum potential visitors to their site? Your site will be of no use if you won’t get potential traffic. Or I should rather say that all your hard work will get wasted if you are not making strives for enhancing your visitor’s engagement once they are attracted.

As a web designer, your job is not just to create a website and promote it to attract potential viewers, but, it equally includes the task of determining the efficacy of your site and taking appropriate measures to maintain its captivating visual appearance, navigation ease, quick loading time, interactive and interesting interface and more.

I’m writing this article for students and beginning web designers. If you one, this article will help create websites that serve the purpose.

A website that poorly resonates with visitors are tend to get the higher bounce rate, which means that traffic is not staying at the website for long. If you are also getting a plenty of traffic but, the landed visitors abandon your site by making only single page sessions, then it is a matter of great concern.

There is a plethora of reasons that might increase the bounce rate of your website. In order to improve it, let’s consider a few of its causes and ponder into a suitable solution to resolve it.

Your Web Design:

Your website design plays an imperative role in deciding the bounce rate of a website. The reason being, the first thing that helps catch viewer’s attention and keep them engaged is the web layout, interface, more precisely, it is the web design of your site.

Definition of design by Steve Jobs.

Definition of design by Steve Jobs

A quote from 80 Genius Design Quotes.

Here are some of the crucial designing factors that can help improve the bounce rate of your site.

a) Attractive High Resolution Images – By integrating high quality, picture-perfect images on the website, you can enhance the look and feel of your site. Since, the first few seconds are crucial for deciding a website, it is important to make it appear captivating, professional and trendy.

b) Beautiful and Intuitive Icons – Icons can always add to the intuitiveness of your website. Users like colorful and understandable icons. There is no dearth of icons out there, however, it is advisable to insert the ordinary icons that don’t offer any hidden surprises (since, that kind of surprise often annoys users)

c) Offer Clear and Convenient Navigation – Maintaining easy navigation throughout the website is vitally important. For creating a professional and effective design, use trendy flat, minimalist designs.

If users won’t be able to locate desired information, they will definitely abandon the site and search for another one. So, integrate easily accessible and readable search box, eye-catchy CTA (Call To Action) buttons, and other interface elements for better navigation.

d) Add Image Inside a div Featuring Border – Most of the developers insert borders on the image only, but by inserting an image in a div with a border will add charm to the image. It will add visual appeal and more professionalism to your web design.

For this you can implement the following line of code.

<div style="border: 1px solid #CCC; padding: 1px; display: inline-block;"><img src="picture.jpg" alt=""></div>

e) Well-designed Landing Page – Your website landing page will be the first one to epitomize an image of your entire website and thus, of your business. It is worth investing time and resources while designing the landing page. It is advisable to precisely include content and visual element to it, and it’s better to include only the excerpts and relevant images to represent the available list of posts on the landing page.

f) Rounded Edges For A Fresh Look And Feel – Keeping the edges of the boxes and lists little curvy can add spark to your site appearance. It can adorn the entire look and feel of your site by overhauling the dullness.

Ensure Optimum Loading Time:


Pingdom is the one of the best website speed test tools on the internet.

Web surfers are considered as impatient and if they are mobile users, they probably would be more impatient. Hence, if your website is consuming more than four seconds, your site will generate greater bounce rate. Thus, it is better to make appropriate efforts to ensure minimum loading time.

Use Intriguing and Precise Headings:

The heading of a post must describe the info that the post will provide. Therefore, one must create a short and crisp headings that offers an insight into the posts at a glance in an interesting fashion. And, to make your post appear engaging and attractive, add relevant visual elements (like images, videos, etc.) and make sub-heading appropriately.

The aforementioned are a few of the tips, considering which while designing and maintaining a website can help you improve your user experience (UX) and deliver overwhelming performance. Therefore, these tips will help you decrease the bounce rate of your website.

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