Infographic: Does Design Matter?


Designers always say that good designs are the “first impression” so they play a big role in the making or breaking of a business. But that’s a designer’s perspective… what the do the business owners think?

99Designs organized a survey last month just get an answer of this question. And the revelations it made were very likeable for the designers.

They summarized all their study into an infographic, we thought it was worth presenting here on Designzzz.

A Few Conclusions

  • Small businesses consider design important to their success: 80% of small business owners consider the design of their logos, websites, marketing materials and other branding tools either “very important” or “important” to the success of their companies. Just 3% indicated design is “not important.”
  • Design will only become more important to business success in coming years: 67% expect graphic design to play an increasingly significant role in business success over the next five years.
  • Small businesses plan to spend more on graphic design in the coming year: 78% of survey respondents anticipate their companies will spend the same or more on graphic design work in 2012. Only 21% plan to spend less.
  • Affordability continues to be a factor for small businesses: 65% of small business owners said they would pay up to $500 for a new custom logo; 20% indicated they would pay as much as $1,000; and 15% indicated they would spend more than $1,000. With these numbers in mind, it’s not surprising to learn that the majority of small businesses are still taking a DIY approach: More than 50% source design work in-house or do it themselves, while 21% use freelancers, and 18% run crowdsourced design contests on sites like 99designs. Only 7% work with design agencies.
  • Blue is the color small business owners most associate with success: Fifty-seven percent of respondents associate the color blue with success; the second most cited color is green (35%) followed by white (32%), black (29%) and red (21%). Purple was the color male respondents least often associate with success, while women were least likely to select orange. 
  • Apple topped the lists for best logo and best website, while Wal-Mart topped the worst lists for both categories: Asked to name the companies with the best and worst logos and websites, those identified most often were (in order of frequency):
    • Best logos: Apple, Nike, Coca-Cola, Google and FedEx
    • Worst logos: Wal-Mart, Microsoft, Pepsi, IBM and Google
    • Best websites: Apple, Amazon, Google, Facebook and Nike
    • Worst websites: Wal-Mart, Yahoo, Facebook, MySpace and Microsoft

 Infographic - Does Design Matter?

This infographic was originally published at 99Designs

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  1. Joan Tradup October 20, 2012 at 7:28 pm

    Exactly: no retina = no go.What were they thinking?

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