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We graphic designers are simple-minded creative people. Being specialized a lot, we need to understand how to get the maximum out of our design expertise.
It’s good to know that there are some creative ways the graphic designers can employ to earn more money without much more effort and we can then reap maximum benefits out of our career.
Networking for the sake of networking is the best tool to catch business and other opportunities that ultimately turn into financial benefits. Join design communities in your vicinity and try to attend their different events. This way you can mark your presence in your niche and among fellow-designers.
Social media is another important tool for professional networking (especially for graphic designers) and have allowed them to interconnect with the graphic design field.
Popular social media sites like Twitter, LinkedIn and Facebook help designers build a healthy network of their clients, colleagues and designer friends from all spheres of the world.
Cases in which a web designer referred a logo designer friend to his clients for a logo-making project are not rare. It can work the other way around as well – a logo designer could refer his developer friend for a website project of his client.
Value addition is a tip that helps graphic designers to earn some bucks above the regular standard. As a service provider you yourself are a good judge of how can you add the kind of value to your work that prompts your client to pay you more.
Suppose you charge $100 for a logo design. You can increase the value of your work by adding more attributes like:
- more options
You could then charge $300 for the same project. There are many clients that value quality over money and you’ll be lucky to have such clients.
Another way of adding value to your work is to differentiate your style and methodology from that of your competitors, so that your clients are willing to pay you more.
Jack of All Trades
Artwork by Matthew Stumphy
Although it is important to specialize in a single field or tool of graphic designing, multitasking favors your career very much in this branch. You should know the basic know-how of different departments that are associated with your job, i.e. copywriting, printing, even business management and business development.
Being a master at your area of expertise will earn you more, but having a good grasp of all aspects of the business will earn you more prospects. Keep knowledge about logo designing, brochure designing and other attributes of graphic designing as well as your own personal expertise. This will bring you more clients and projects.
Relationship with Client
Gaining a client is much easier than maintaining him or her. My graphic designer fellows often underestimate the benefits of a stable and long-term relationship with their clients. They just focus on the relationship till the end of a particular project.
There is a whole concept and strategy involved in retaining your potential clients. Instead of trying to earn more by finding clients, graphic designers should develop a long-term relationship with their existing clients in order to retain them for future endeavors. In the meantime, current clients keep sending you work and also refer you to others at times.
As I have discussed in one of the earlier points, value adding services can earn you more than the average industry payment. Consequently, if you add some bonus services to your design services, it will make you stand out of the large crowd of competitors.
Such supplementary services highly affect the decision-making of your clients. For example graphic designers can tempt their clients by offering them multiple services at the cost of one, or a bundle package like:
- get a website design and obtain a complimentary logo free of charge
Such an offer will not only attract more clients, but will act as an incentive for keeping current clients as well.
Treat your different clients in a different way. Many graphic designers make a mistake by keeping a static fee for all clients, i.e. they charge each customer the same rates.
Instead of keeping universal charges, designers have to learn to draw a line among their clients and treat them separately. Bigger clients like international companies should be charged higher and less money should be taken from the small business owners.
This technique of client division is known as the market segmentation, dividing your clients into special niches. On the other hand, keeping charges lower for “poorer” segments will earn you more clients who have tighter budgets.
Multiply Your Knowledge
As a professional graphic designer, share your knowledge and expertise with others. You can do so by writing articles related to your areas of interest and specialization in the field of graphic designing.
For that you can use several platforms, including the most famous one – blogging. Not only will this harbor additional money in your pocket, but it will also add credentials to your graphic design portfolio.
Moreover, spreading knowledge broadens you horizons and you get to learn more and harness you skills better. If you believe that you have the ability to teach others, you can also opt on delivering lectures on graphic designing which is a well paid work too.
The Round Up
Graphic designing is a very rewarding carrier. But only for those who know it well and also know how to make the most of their skills to reach the ultimate goal of business, a.k.a. money. Many of you might already be practicing one or many of these tips as a part of your daily routine.
However, whether you do or do not practice these activities, I’m hoping that this post will help you in developing a rewarding carrier as a graphic designer.