When to and How to Use WordPress for Business Websites


WordPress may be the most popular blogging application, but it is also being used (a lot) for making routine business websites. In fact, it is so brilliant for such use that there are many themes available for making business websites. Even I shared a few of those FREE themes last Saturday, they are worth a look.

Getting back to this article, here you’ll learn how to implement WordPress as business website. The first section will tell you how to do it, second is when to do it, and third one is when NOT to do it.

How to Do it

A business site guide


Sometimes in a hurry, we just make posts instead of pages and since the comments are disabled, pages and posts almost seem the same. But actually that is a bad practice. Bad practice because the posts are treated in a different manner in search engines.

What we should do is fill pages, not posts with company data and make posts only about some recent happenings or press release kind of things.

For example, if it is a school website and the annual results are out and the school wants to announce it on the website. You should make a post of it, not a page but the data which will never change, such as the school profile, contact info etc. should stay at pages.


Even though, we usually disable comments, many times the client may want us not to. So it is always a good option to ask the client whether he wants feedback/comments on some pages (posts) or not.

But we should never enable comments on pages, that’s for sure.

Choosing/Creating a Theme

This is the tricky part, whether you create a theme or use one downloaded from internet. The WordPress website you are making is NOT a blog. You should consider the following things while selecting a theme for WordPress business website.

  • Find the Business Category in Template Providing Websites
  • Magazine Templates Could Work
  • Blog Websites Do Not Work

If you are designing, make a layout that should not look like a blog. Grid based layouts work fine for that purpose. For more tips about making or editing a WordPress theme, please visit our WordPress series

When to Do it

Since custom made designs don’t have any limitations, and you can put anything anywhere, they are the arguably the best choice for every kind of business website. But there are many times when WordPress could also work charm.

Let’s go through the advantages of using WordPress:

Needs just a few minutes to create a basic design

You don’t have to give birth to a design first and then show it to the client. A website starts running the moment you upload WordPress. And so when you make the changes, your client can also see the changes being done right away live on the web.

The Client can make updates himself

According to me, that is the biggest advantage of using WordPress. There are small business owners and many other clients out there who want a website in which they can update some data, if they have to, or make another page themselves and don’t have to call the designer each time for making minor changes.

If you are a freelancer, you can develop a WordPress business site for them and also train them to make such changes. It might sound that if the client is able to make such updates himself, he will never call you again, but that is so not true.

On my personal experience, I can safely say that you will keep receiving new contracts from the very same client, and also the client will be recommending you to many others.

When to Use WordPress

Your clients won’t always know the options, it is your job to provide them. You are the one being aware of the advantages of working with WordPress, guide them about this kind of site if they need it.

A business might need a WordPress site when it is likely to take updates time to time. These businesses can include educational institutes, medical and pharma related items etc.

When Not to Do it

Say No

As we all know, HTML/CSS might look great but they are not very update friendly; you must always remember that WordPress cannot hold so many graphics and such sparkles to give a website the Wow! effect. So if you are making a site that requires such things, for example a Jeweler’s website, you are better off not using a CMS.


There are many websites that might need an update once a while, and there are some which do not. WordPress fulfills the requirements of the website that may need an update, but for the other kind, it is better to use the traditional method of designing a website.

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Further Related Readings

  1. MJ March 9, 2011 at 11:07 pm

    You are not recommending using WordPress for a jewlers site or a website with a “WOW” factor? Are you serious? WordPress is great for creating heavy “WOW” or multimedia sites. I don’t think you have enough experience to be blogging about this…

  2. Andrew March 10, 2011 at 8:31 am

    Agreed with the above. If you understand php, wordress, html, & css, anything is possible. I find it helpful to imagine WordPress as a tool that makes updating content easy for those who don’t know much about web development, but know what they want it to say. A WordPress theme can be created to look like anything you want, complete with images, advanced css techniques, etc. I think you might be surprised what WordPress is capable of once you investigate the power of creating and editing themes.

  3. designart4u March 10, 2011 at 9:49 am

    always trying to find the best solution. always successful 🙂

  4. Tayyab March 11, 2011 at 4:40 am

    @MJ and @Andrew

    Guys, my point is that how can you save time. I don’t have any doubts about WordPress carrying “wow effect” It absolutely can carry it as good as anything. But that developing a CMS to make look that way may take days, while in other ways I mentioned, it might just take some hours.
    Hope I cleared my self 🙂

  5. designart4u March 11, 2011 at 5:16 am

    Your advice was excellent. I am very interested in all this.

    because I am new and learning in this world while I try to put your link in my wordpress blog.
    may be useful for me and for you of course.
    always greeting compact 🙂

    1. Tayyab March 11, 2011 at 11:19 am

      Thanks for the link back @designart4u

  6. Miroslav March 13, 2011 at 5:42 pm

    I think WordPress is good for every situation its the best free platform out there 🙂

    Check this post: http://www.internetgurublog.com/2011/03/13/10-reasons-of-using-wordpress/

    1. Tayyab March 13, 2011 at 11:37 pm


      Sorry to say this, but I didn’t find anything that was not mentioned here in this article. I believe you just skimmed through this article, right 😉

  7. Miroslav March 15, 2011 at 3:51 am

    I am sorry, if you see it like a spam you can delete it. I just thought it can be helpful 🙂

  8. Tayyab March 16, 2011 at 12:39 am

    O come on, I did not say it was spam, it was indeed helpful, all I said was that I did already mention the relevant points right here.
    If my comment offended you in any way, I absolutely did not mean to do that and I apologize.

  9. Miroslav March 16, 2011 at 3:09 am

    Don’t worry i am not offended 🙂

  10. NoThanks August 4, 2011 at 12:08 am

    Please do some more research. The information you are presenting is not accurate. It seems you are simply creating content for the sake of making some money from the 100 ad units in your right hand rail…

    1. Tayyab August 4, 2011 at 2:05 am

      Had you elaborated your accusation it would have been easier for me to answer. As far as advertisement issue is concerned, this is the first comment I’m seeing against ads. Obviously brother providing so so many free resources needs a lot of our time, we would want to generate some money against our time and effort. Anyhow I have noted it as a request to decrease the number of ads.

  11. Crystal May 18, 2012 at 4:36 am

    Not only is WP a great CMS for businesses online, but it also helps you create a professional-looking site. What is great content without an attractive appearance an optimized user-experience? If you give it enough time and have powerful tools and the necessary knowledge at your hand, you can do almost anything in WP. The use of plugins, theme generators like Lubith and some CSS really helped me get the proffesional-looking site I needed.

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