Elevator advertising is a rising trend in outdoor advertising. The reason is that people have to wait in elevators, which allows the message more time to sink in their brains.
Whether outside the elevator, waiting for it to arrive, or inside the elevator, waiting to go out, you are exposed to a message. This longer exposure time makes it an ideal tool for marketers.
Thanks to prolonged exposure time, marketers have started to exploit this tool very well. Especially designed messages are being displayed in elevators all around the world.
Today we have selected some of the best ones from those elevator advertising examples.
Examples of Elevator Advertising
Michelangelo painted The Creation of Adam on the ceiling of The Sistine Chapel. However, Dr. Kim, the plastic surgeon, has taken the art to a whole new level. Now each time you press the elevator button, it feels like you’re making contact with the guy upstairs.
What happens if your colleague in the elevator has bad breath?
Dulcolax is a laxative in South Korea. They were having a hard time explaining how to use this laxative, so outdoor advertising expert Seok-Kyun Lee came to their rescue. He explained it in such a way that nobody could explain it better.
Open sesame and you see what you’re made of… literally.
Kagatani Knife makes a simple before-and-after effect. The crab is before, but when the doors open, that’s the after.
That’s kind of cheating isn’t it? I mean you are using an elevator to promote stairs.
Remembering the people who work hard to keep us fat and lazy.
Wanna see what coming down without a parachute feels like? Here’s an elevator that can give you a glimpse of the thrills.
“Step forward if you DARE.” The ground is painted like an abyss, the whole elevator is pretty scary. Would you get into an elevator like this one?
So how powerful can a forklift be? It can lift a whole elevator!
Personally, I absolutely hate divorces. They hurt in every possible way, but this elevator ad certainly makes it seem absolutely painless.
Discovery channel launched an advertisement campaign for its famous shark week. Here’s what their elevator advertising looked like.
The man of steel opens doors of steel.
One day you have a head full hair, next day, you’re robed. That’s what my bald dad says.
This is not exactly an elevator ad, but this is applied on automatic doors and can easily be done on elevator doors as well so I’m adding it anyway.
Each time the elevator comes down, the cookie takes a dip in the milk.
If you are one those sleepy heads who don’t come to senses even after a cup of hot coffee in the morning, then Maxwell House coffee is here to help. They will wake you up properly, even if that means giving you a mini heart attack.
What happens when a Taekwondo grand masters kicks right in the chest? This happens!
Gillette’s flagship product Mach 3 sends a very hairy message to the elevator travelers.