- March 3, 2014
Designing a startup logo is as important as a stirring image of an organization. It carries the identity of a company and bears its purpose. When a person launches a brand new business, he faces hard competition in order to build an identity among others. Due to advancement of technology, people are becoming used to elegant and well-designed products and services. So for a startup of brand new business, people need the product that looks good as well works great.
When it comes to logos, first impression counts the most. A good logo entices the person to read more about the company and assists the business by sending off affecting impression, so it ends up giving great benefit to the company
To create a startup logo can be challenging procedure though, especially when a person is trying to launch a startup for his own company. Here is the list of important things you should remember while creating a logo for your startup.
Essentials of Startup Logo Design
- Whether you make a fresh startup or redesign it, it should be made with the intention of future use.
- A well-designed logo should be an image summary of what a startup is all about.
- A versatile logo with strong design is able to communicate your identity in simplest way.
- A person should focus on borders and color scheme along with typeface.
- A logo should be memorable and attractive.
- Instead of leaning on latest trend, one should focus on classic design rules.
- A well-defined and successful startup includes beautifully designed interface, eye-catching product design and a creative logo.
- It is incredibly important that your logo should be flexible, a good logo should have the tendency to fit in different sizes with all sorts of backgrounds.
Here are some successful startup logos for inspiration. Take a look and create best one for your startup.
Relevant Resource: 50 Fonts for Logo Design
Cool Examples of Startup Logos
Fivespark
Fivespark is an app development company with intention to inspire technological confidence with simple graphic. This seems like a fitting logo with the type of work the company do. With simple color scheme, this logo leaves a fresh image on viewers. Also this does not include any complex lines or frills.
memsql
Memsql is a company which provides businesses with database stored in cloud. Memsql is one of finest companies with high speed and great access to huge amount of data. Its logo is less complex and easy to recognize. One of the biggest benefit of software is its speed. It is displayed in brand mark that is a spinning circle, giving the impression of high speed. The logo completely fulfills the purpose of its prominent display.
Airbnb
Airbnb serves as an unusual alternative of hotels. It offers people to rent out their apartment, flats and houses on a nightly basis.Airbnb originally meant for airbeds,Its logo displays the original meaningwith soft appearance of typaface surrounded by light shade of drop-shadow.
TaskRabbit
Task Rabbitis an assistance providing service that helps you with any kind of personal help like putting up furniture or doing your grocery shopping. Its logo includes a mascot in a stance of moving fast. This shows that service provided by Task Rabbit is fast and quick.
Pinterest is a social site that encourages people to share their favorite images and posts. Its logo is iconic letter “P” displayed in a way that makes it memorable and widespread. By looking carefully, you will realize that the letter is actually a pictograms of a map pin. The double entendre shows the complexity of meaning of logo but simplicity of design makes it perfect for web and print use.
gosphero
Sphero is miniature robotic sphere, remotely controlled by a mobile device like smart phone or a tablet. The blue sphere with mysteriously shaped eyes carries a sense of motion. The small digital pet shape lacks sharp corners and edges, leaving a friendly impression. The logo design invites users to treat it with fun and playfulness.
Flipboard is an online news app for tablets and smartphones. It’s UI and logo works together by displaying the founder’s vision of easy-to-access news. The shape of red and white logo is similar to letter F made with little blocks of different opacity. The logo also fits nicely over photographic content. The changing opacity of small blocks gives a unique look at a picture behind it.This is great example of versatile startup logo.
Elastic Sales
ElasticSales is a people rent out service. It is designed to rent out sales-persons to other companies on demand. Its logo includes a brand mark of ball shaped elastic bands. The bright and sharp colors displays the professional feature of company.
BufferBox
BufferBox works as a pickup center for online ordered packages. Its logo is simple and professional yet it successfully exhibits the concept of service by company. It partly enclose the latter part of type in a box and use a light green trademark.
Hipmunk
Hipmunk is an information provider about flights and works as a search engine. The logo displays a mascot of chipmunk with aviator goggles. It includes beautiful sense of fun and livelihood. The hipmunk mascot is most attractive feature of logo yet gives the company a distinctive stand out against rivals.
ZeroCater
ZeroCater works by booking large lunch orders and by delivering them at your place. Its logo displays an origami crane made out of a napkin. Use of napkin refers to food service and creativity so it clearly reveals the purpose of company. The mark is simple and beautifully designed. It is recognizable enough even if the name zerocater is not written next to it.
Whoworks.at
Whoworks.at is an extension for browser, designed to let you know that who works at a company of your interest. Whenever you open a web page, it checks linkedin for the working people you may know. The brand mark is simple and professional displaying a W of whoworks.at within the circle.
Get the inspiration from above logos and start creating your own.
About the author:
a lawyer by profession and passionate about writing interesting stuff. I believe in ingenuity of whatever I do. Deviation from customary rules is my thing. you can find me here on twitter.