Does it feel like you’re banging your head against a brick wall trying to come up with a logo?
I feel you; it’s not easy.
You probably already know that there are many essential design tactics you need to know about before you can create a great logo.
You might be raising your eyes now and thinking, yeah! I know that, but how do I go about finding what’s right for my logo? or asking:
How do I brainstorm ideas?
It’s a good question, and it’s the one we`re going to help you with this post.
So, let’s find out how to brainstorm the perfect logo and put your mind at rest.
1. Get inspiration
“Good artists copy, great artists steal,” so Picasso said, but how can it help you?
Picasso never copied a painting, and you can’t copy a logo. Still, he did use them for inspiration and inspirations what you need when brainstorming your logo because the truth is, very few designs are entirely original, why? Because inventing the wheel is a one-time event!
Give your logo brainstorming a jump start by looking at design techniques already in use:
- Look around you right now, are there any logos that catch your eye? Take note of what you like about them.
- Next, think of logos, I bet at least two or three come to mind. Yes, they may be industry-leading corporations, but that doesn’t mean you can’t use their tactics.
- Check out your competition, again take notes of colors or fonts that you find appealing.
Inspirations all around you, but knowing where to find what will work for your brand and market place is the trick you need to learn.
The following suggestions are some of the places where you will find what you need to know.
2. Use a machine to make some logos
There are lots of logo design tools online that can help you turn your collection of ideas into a real-life logo.
These tools are another excellent way of taking your brainstorming mission to the next level. Simply type in your preferences for color, font, logotype, style, shape, etc. And the AI (artificial intelligence) software will provide you with several samples based on your criteria.
Now narrow down the results by picking the options that best suit your vision, your choices will then be used by the tool to refine your logo`s style.
You can do this as many times as you like, making changes as you go, all by a click of a button.
By the time you’ve finished, the tool will present you with a logo that you can choose to purchase or just use as another element of your final design.
3. Check out the competition
Image source: Pexels
Use your competitor’s hard work to your advantage, (hey if Picasso did why can’t you)!
Think of it this way, anyone who’s designed a logo started where you are now, but some of the lucky ones could afford to pay designers. Now YOU have an opportunity to use their experience, free of charge!
Your competitors logos were created using design techniques proven to work in your niche and for your target audience.
Go online and check them out; look for recurring colors, fonts, logotypes that your competition is using. Make notes of what’s working for your competitors and think about how they could suit your business and logo.
4. Go to logo inspiration websites
Logo design websites are an excellent resource for helping you with your brainstorming campaign. They’ll show you alternative ideas and perspectives other than your own.
Before you start browsing, make sure you’ve looked at, and taken notes of your competitors’ choices, other logos you like, and any images or designs relative to your brand and market.
Do it because there are thousands of examples online, and you could quickly end up browsing for hours only to end up more confused than when you started. But if you have specific ideas written down, such as:
- COLOR – Certain colors work for your marketplace; your competitors are already using them; the trick is to choose no more than two for your logo.
- FONTS – Same as colors, individual styles suit certain market places; however, you do have a little more freedom with fonts than with colors when it comes to market relevance. Just look for ones that speak your type of brand language.
- LOGO TYPES – There are three main types: ICON – this is just a picture, WORDMARK – just a word, COMBINATION – yep you guessed it! A combination of an Icon and a Wordmark.
You can start your search on these logo design inspiration websites with a purpose in mind.
5. Use Pinterest to your advantage
Image source: Unsplash
You now have a vague idea of some elements you’d like to use in your logo, time to nail your design by using Pinterest to your advantage.
You can do this by creating a board (a platform for your collection of ideas) by clicking the red + sign on the top right, then giving it a label (for example, my logo).
- Next, take the ideas you already have and think of some adjectives that describe your company, write them down, now you’re ready to start pinning.
- Type in an image or a term that you would like to reflect on your business and start searching.
- You can now narrow your search down by clicking on the tab options related to your search term.
- Pin any illustrations you like to your Pinterest board.
You can apply the same method for finding colors (type in color palette and a color), fonts (type in one of your adjectives, for example, exciting fonts). You can even search for moods (again type in the mood and your chosen niche).
While you can’t digitally design your logo on Pinterest, it’s an excellent way of collecting real images that reflect your ideas.
Now you’ve collected some market-relevant colors, fonts, and images; it’s time to go digital!
Brainstorming doesn’t have to be a painful process, just follow the suggestions provided and take a leaf out of Picasso’s book for creating a masterpiece! OK, you might not actually create one of those but if you do follow the ideas in this post you will find tons of inspiration, and perhaps create a masterful looking logo. Hey, it’s possible!