Logo is a crucial component of every brand endorsement campaign. If your brand’s logo isn’t designed brilliantly, you may tend to lose the attention of potential customers who are on a look out for products and services similar to the ones delivered by your business organization. So, it’s time to get informed and opt for designing a logo that suits your business message in the most relevant manner. Logo designing has become a fulfilling career among individuals with artistic skills. If you too are a logo designer, it is beneficial to stay abreast with some of the most common mistakes committed during logo designing process.
My aim behind writing this post is to make you familiar with 5 such common mistakes made by every logo designer. So, without wasting any time, let’s get going and unleash complete details about these mistakes that act as roadblocks in the route towards successful logo designing.
Mistake No.1 – Designing from your own perspective rather than from the client’s perspective
Well, this is a common error made by every amateur logo designer. Often, logo designers proceed ahead with logo designing, keeping in mind their own preferences. This is something that should be avoided as a whole. As a logo designer, you’re supposed to consider the client’s choices in terms of typography, colors etc. rather than implementing your own choice. Avoid experimenting with new fonts as something that you might find alluring may prove disadvantageous for the business you’re designing the logo for. Some logo designers include a “trademark” in logos designed by them.
While you should definitely be proud of your work, imposing your personality onto your client’s brand is something that’s truly unprofessional.
Mistake No.2 – Relying on Trends
Logo design trends come and go with the passing time. As someone who’s serious about his/her logo designing ventures, you should simply ignore following the latest design tricks and tips. You must come up with a logo that is capable of rendering a unique identity to your client’s brand. The internet is crowded with websites containing detailed information about designing a logo using your own creativity rather than simply following the logo design trends set by other logo designing experts.
Mistake No.3 – Using Raster Images
Some logo designers are into the habit of designing a logo using raster graphics software such as Adobe Photoshop. It is highly advisable not to use raster graphics software because it can often led to issues related to image reproduction. Although Photoshop can be used for creating very large logos, its unpredictable as to how the logo will look like when reproduced at a later point of time. Zooming in a raster graphic leads to pixelation, hence making the image useless. Therefore, in order to ascertain that the logo sustains its visual consistency in all sizes, opt for using a vector graphics software such as Coral Draw or Adobe Illustrator. Logos designed using vector graphics can be scaled to almost any size without compromising on the original quality. Also, editing such logos is a hassle-free task. The best part of vector logos is that they can be adapted to any media in a convenient manner.
Mistake No.4 – Over-using special effects and color palette
While a 3D effect might look stunning on a poster, it may end up harming a logo. As a logo designer, you must make sure to avoid the over-usage of shadow or any other special effects as they may make your logo appear glitzy. Additionally, you must also pay attention to the usage of right colors for your logo. It is recommended to design the logo completely in black and white during the initial stage, with coloring coming in at a later point of time. Excessive usage of color palette will probably make the logo lose its original character.
Mistake No.5- Using the wrong type of font
The success or failure of a logo mainly depends on the type of font used for designing the same. As a professional logo designer, you need to maintain a perfect balance between the font and the imagery. This is crucial for ensuring a perfect visual impact of the logo. There’s a majority of logo designers that usually ignores the importance of selecting the right font for their logo. This is perhaps a mistake that must be avoided for making the entire logo designing project a success.
Designing a good logo definitely requires a great deal of dedication and hardwork. It is entirely up to you to frame a strategy and follow it seriously to come up with a logo that is profound and 100% related to the message that needs to be conveyed. Logo, being an arguably important aspect of any brand needs to be designed keeping in mind the choices of the targeted audience. Hope the logo designing mistakes mentioned in this post would’ve helped you get a clearer idea about the things you need to avoid while designing one for your client.
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About the Author:
Sarah Parker is a creative web designer in Designs2HTML Ltd. with vast experience in Research and development vertex of web design technologies. She use to write on different Markup conversion processes and socialize it through social media platforms. Join her on Facebook or Twitter to get latest reviews and updates.