Mobile technology is quick, real-time and responsive – and that’s something that you need today to stand as a winner. Now that business owners know the world has gone totally mobile, it is a prerequisite for them to get used to it.
You simply can’t ignore the difference that mobile friendly landing pages can make to your website. Although a lot of website owners claim that they are proactively updating or altering their websites for giving the user a rich mobile experience, only a handful know what it takes to make them mobile ready.
The Psychology Behind the Change!
The mobile user is impatient and has low tolerance levels towards content that keeps beating around the bush. He wants what he is looking for and he wants is quick. He is looking for obedient technology.
When talking about the mobile content industry, if you are going by the marketing ideology that the consumer does not know what he needs unless you give it to him, you are really taking a chance. Agreed that at times the consumer finds something that he or she can tag as tasteful, but the real catch here is whether he treats it like a one-time affair or comes back again.
The gap lies in the experience that one gets on mobiles and on other devices like laptops and desktops. The latter, though not outdated, can be called so, if a website’s landing page is not meant for mobiles. People do most of their online browsing today on smartphones and tablets. That is the reason why you see Facebook changing its interface umpteen number of times.
Going Mobile: How to Optimize Your Website Landing Page
Bearing in mind all the small and big things mentioned above, you can conclude that going mobile is critical for your business. Here is a breather – though it might seem like a humongous task, optimizing your landing pages is not all that complex.
One thing that you should however always keep in mind is that there are innumerable operating systems – Android, iOS and Windows, to name a few; however, it would become cumbersome and confusing for you if you take into consideration the requirements of all these operating systems. The key instead is to first analyze your website performance with respect to these OS.
Having discussed this, let us now understand how one can optimize their landing pages. Following are some pointers that help you understand the process better:
Check for Visibility
Using Flash and other obsolete plug-ins on your website can make it inaccessible for mobile users. Switching to HTML5, jQuery and/or JPGs makes sense.
That is why we suggest that you scale to size! This is one of the most important steps if you want to convert your regular website design into responsive website design. Programming the landing page on landscape as well as portrait mode sees to it that no matter which way the user is holding the mobile device, he has no qualms reading the content of your site.
Concise is Right
Studies have it that the user experience on mobile is different from the user experience on other tech devices. Therefore, forget six-work headlines. Use crunchier content. Four words headlines are just perfect! The screen is too small for stuffing and the reader’s attention span is too short. No long stories here, just tiny tales.
Be There, Always!
The best way to get conversions from your mobile landing pages is to create ‘real-time’ and ‘responsive’ hyperlinking. Hyperlink to help! For example, create links by which people can call you just by clicking on your phone number that has been provided on your landing page on mobile. Isn’t this feature so much better than the 24*7 chat facility? Or tell them that you are on WhatsApp on some other messenger – see them rushing in!
Keep it Slim
First things first, it really helps to keep your ‘call-to-action’ links above the fold. Secondly, you should always keep your content formatted in a single column for mobile users. Perspective teasers also work well in cases when CTAs cannot be included above the fold.
Most of the mobile users (and we mean 95% of them) use smartphones. Smartphones enable business owners keep a track of where the user is accessing their websites from. Geo tracking has in fact made things awesomely simple. So, get a bit smart and keep including links and feeds on the website that help the user take a look at his local surroundings and know it better. Links to “grocery stores near you”, “cafes within 2 KMs”, is some really informative data that the user might actually be looking for.
It’s a much loathed term when it comes to technology, but here it what it really means – Keep It Short and Simple. The leaner your mobile page is and the crisper the content on it is, the lesser time it will take to load.
Content is Still the King
Even with mobile technology, the content of the website still remains the king. Users will surf your website only if they are aware and convinced that your site is the best resource online for any content that they are looking for.
Don’t blindly trust your website design. It is a fallacy that something that works for Windows will also work well on iOS platforms. A/B testing is vital for your mobile landing pages.
In a nutshell, it would suffice to say that the repercussions of non-optimized website can make you painfully aware of the losses you have to incur for not being smart ‘mobile-wise’. All that a user expects is that you provide them a smooth, glitch free experience on their mobiles. Is that too much that the user is asking for?