There was a time when designing was synonymous with artistry, it’s not anymore. Design is a science and a designer is supposed to make conversions, conversions such as potential customer to actual customer or random website visitor to a signed-up member.

So, the question is how can typography help you make more conversions? We’ll find the answer in this article. But first, here’s a brief introduction of the term typography.

Typography is the specialized term for “text designing.” Mind you, content is not a matter of discussion in typography, so “what to say” is not typography’s concern but “how to say it” is.

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