RWD or responsive web design is so hot these days, but the responsive email design. So today we are sharing a collection of responsive email templates and some tips for designing such responsive emails.
Responsive is the art of designing and coding web in such a way that it is displayed appropriately in all resolutions and all devices. I’m sure you are already aware of RWD but I had to reintroduce it for the new users.
This post contains basic guide for designing responsive emails, premium and free responsive email design templates and examples, and some other relevant resources and tips.
This post contains everything that you need to know for creating a responsive email design. All the best.
Do you want your emails and newsletters read perfectly on mobile phones and tablets? Do you think your readers regularly check their inbox using a smartphone? If you think so, you are right! October’s survey reveals that 48% of the readers check their emails on their mobile devices, and this percentage is still growing.
Responsive Email Design Tips
Reading emails on mobile devices is an experience that can be equally good or bad. A superb looking email newsletter in the inbox, may be squeezed onto a small screen and become an unusable one due to narrow columns, small fonts and broken layouts.
A huge proportion, almost half of the subscribers of your newsletter are likely to read the email on their smartphones, or some kind of mobile device like an iPad or something. Naturally you want your email to be read perfectly on mobile devices as well as computers. That’s why you are reading this, isn’t it. 😉
The concept of responsive email designs has been growing steadily in popularity, and it’s no surprise as to why 48% of emails are opened on a mobile device, while some brands observe the upwards of 70% in this respect. These are the brands that had turn to responsive design techniques and created better experiences for the subscribers, and so got an increase in their click and engagement rates.
It means that your email newsletter should be displayed optimally on mobile devices as same as it is readable in email clients like Outlook and Gmail. In fact, the growing percent of internet enable smartphone users shows that a ‘less-than-optimal’ reading experience on cell phones’ small screen may inconvenience the majority eventually in near future. This experience could cause the diminished response rates.
The foundation of the design for responsive emails is built upon confusing and complicated to learn media queries CSS3, so they don’t work with similar perfection in the inbox as they do on the websites, viewed in browsers.The designer should designs two separate CSS layouts of a newsletter, one for webmail and desktop clients while the other for the users who read it on the smaller screens of their mobile devices.
Designing Responsive Emails
Designing a layout for mobile devices isn’t simply a matter of just writing mobile-specific CSS. There are other things to be considered as well.
- Single Column: The layout should consist of a single column, not wider than 500 to 600 pixels. This will be working the best on mobile devices. It’ll be easier to read, and even if they fall apart, be more graceful.
- Spacing and Margins: Buttons and links should have a target area of 44 × 44 pixels minimally. Clouds of tiny links on touch-screen devices are absolutely unusable.
- Font Size: On iPhone, the minimum font size displayed is 13 pixels, anything smaller than it could break the layout.
- Short and Sweet: Keep your message concise.
- Important First: It will be better if you place all important elements at the upper portion of email. You know, scrolling for miles is harder on a touch-screen than on laptop or on PC with a mouse.
- Display properly: Try to use display: none; in your mobile layout due to hide extraneous details. The elements such as social sharing buttons are great in the desktop inbox, but they aren’t usually easy to use for the recipients on mobile devices.
- Separate Mock ups: Remember to create two separate mock ups whenever designing a responsive email. Create one wireframe or sketch for desktop and one for mobile screens.
- CTA: Make sure your call-to-action (CTA) appears instantly on both screens immediately when the email is opened. The recipient shouldn’t have to scroll to see it.
I saw the following infographic on Litmus. It was highly relevant to so I’ve added it here. Please click the image to view full infographic.
Responsive Email Templates
These are the best free responsive email templates I found on internet. I’m adding them for inspiration. You can check out the designs and squeeze the inspiration, and to go a step further, you can download them and experiment on them.
These responsive email templates are also free to be used commercially. So you can do anything with them.
This is not just one template but a set of five responsive email templates.
This is my favorite free template from the lot. You should check this one out if you are not downloading the others.
A very simple grid like layout. You see three columns on desktops and one column on mobile devices. It is a very simple but very effective technique.
Check out this one. This is not one responsive email template but a whole HTML email template generator.
Ready to use responsive email template works perfectly across browsers, desktop and mobile email clients. Mailchimp Ready responsive newsletter template.
Powerful HTML email template for business users. It contains drag and drop functionality, interactive customization and video tutorial for easy understanding.
Premium is a clean & professional responsive email template that can be used for any purpose. It is tested with Litmus and it is MailChimp, CampaignMonitor & iContact compatible.
MiniShow is minimal, and modern template that comes in 5 device widths, 6 colors, 9 layouts each, and 3 foreground-background styles to choose from.
MultiMail is a stunning responsive email template, compatible with all major email clients.
This template is the perfect newsletter for your business.
Freshmail is a fresh, minimalist, mobile friendly email template for multipurpose of email marketing campaign.
Minimalist is a clean , minimalist and responsive e-mail template. It work well with any kind of email service provider ( iContact, Benchmark Email, MailChimp, Campaign Monitor, or Constant Contact).
Mobillium works perfectly across browsers, desktop and mobile email clients.You can test responsive email templates by resizing your browser.
Another template from the creators of MultiMail.
Simplicity is a clean & professional responsive email template that can be used for any purpose.
That’s it guys. Please do comment if you liked my effort. Your comments make my works worthwhile.