How to Price Your Web Design Services


As a web designer, finding projects is not the only difficult thing that one has to take care of. In order to stay in the market, one has to make sure that the web design prices are in harmony with the market. You  simply cannot  afford to come up with random prices for your projects.

You need to have a plan and then decide how much you will charge for a project and how will you charge for it. A web designer has to keep a lot of points in mind before he quotes a price for a project. Let’s have a look at a few things that you need to consider before you finalize web design prices:

Type of Project

Managing Web Design Business

The first and also the most important thing to evaluate is the kind of project you are supposed to work on. Obviously, you need to determine the amount of effort required for the project.  When it comes to analyzing the project, it has a lot of points.

The first thing you need to figure out is the number of pages a particular website will require. Also, do make sure that you are aware if the website requires images and flash videos. Now, when we are talking about images and videos, you need to ask the client if you will have to work on them as well or if they will be provided to you.

Content of the Website

Tips for Web Design Companies

Apart from layout, the content of the website is the most important thing in a website and working on the content requires a lot of effort. As a designer, you should know if a proper writer will be writing the content or if you will be working on the content along with the layout.

Scripting and Multimedia

Setting Prices for Web Designers

Flash, scripting and multimedia requires a lot of effort on designer’s part. So, if a website includes all this, your work will be doubled. Be very clear about the client’s requirements from the start so that you can get a proper amount for the hard work.

Meeting Deadlines

Web Design Guide

This is one thing that can affect a lot on your web designing prices. If a client wants the project urgently, you have an opportunity to charge more. But then again, you should accept the project only if you are sure of meeting the said deadline. Never promise anything to your client if you are unsure of it. But if a client approaches you with an urgent project, you can demand a little more than what you will ask for normally.

Your Experience Counts

Tips for Web Design Firms

If you have a good amount of experience, you can charge good amount for projects. Clients are willing to pay to designers with more experience in comparison to paying someone with good talent but less practice.

Always keep in mind that if your experience is according to client’s requirements, only then you should raise your prices. Logically, if a client requires flash experience and you have been working on HTML, there is no point in raising your prices and losing out on a client.

Maintenance of the Website

Successfully running your web design freelance business

Web designer’s job is not limited to creating a website. Obviously they will have to maintain the website in the future as well. Your client will never focus on this aspect of the contract but as a designer you need to make sure that maintenance is covered in your contract. In fact some designers go for a separate contact when it comes to maintenance of a website. Because maintenance requires constant effort, you have every right to raise the prices of your project.

Consider the Contemporary Rates

for Designing Websites

You should never ask for a much higher price in comparison to what are the contemporary rates in the market. It is obviously not easy to determine the prices of other designers; but an easy way is to ask you fellow designers about it directly. Once you are aware of the market rate, you can decide the web design price for your own project.

Structuring the Prices

Web Designing Tips

Designers usually charge hourly, project based or according to the design package. You need to be intelligent to think that charging on an hourly basis is not a good idea as there can be a lot of issues with the client related to the hour calculation. Charging per hour will never be profitable for you so it is wide to structure your prices according to projects or design package.

Set Prices or Quotes

Business Management for Web Design Company

Every web designer faces this dilemma of deciding between set prices or quotes. In order to take this decision, you need to look at the pros and cons of both. Quoting prices for each project would require a lot of time – but at the same time, you can treat each project individually according to requirements. Also, there are a lot of potential clients who would like to see set prices before they opt for your services. It is entirely up to you to decide which strategy goes the best for you.

Final Thoughts

Finalizing web design prices is not an easy job as a lot needs to be considered before one decides the price. It is your professional task as a designer to carefully analyze the project and its requirements and then decide the charges. However, whatever price you decide, you need to make sure that you are honest with your client.

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  1. NoeG April 29, 2011 at 1:08 pm

    very helpful article I’m just started to get work as a free lancer so thank you for this post!

    1. Arfa May 4, 2011 at 11:14 am


      Assuming that you are new at Designzzz as well (since you are new in this business), keep visiting this site, it contains the key to your success.

  2. Soan April 30, 2011 at 11:00 am

    Nice piece of advice. I am always confused as to what should i ask for when it comes to pricing. Its the toughest part of the negotiation process.

    You should be well aware of the market rates and the level of services/designs others are providing to place yourself in a good position to win the contract.

    1. Arfa May 4, 2011 at 11:11 am

      Hi Soan, Good to see you again.

      Yes you are right, for the very reason we chose this topic.
      And you are spot-on that one must be well-aware of the market.

  3. Unwired Tech May 1, 2011 at 5:42 am

    Very helpful for us beginners…


    1. Arfa May 4, 2011 at 11:02 am

      This article was designed for beginner level professionals. Glad I could help 🙂

  4. Michael Francis May 26, 2011 at 2:49 pm

    It really is tough deciding a low enough price to keep the client, and still make a profit. If you don’t have too many customers, you may have to work for a little less than you would like. Once you have a steady line of customers, you will be able to charge the price you deserve, without worrying about losing some of your business. In addition, most clients who are not willing to pay much, usually have the most demands. If they think they can hire you for very little, they will try!

    1. Tayyab May 27, 2011 at 1:44 am

      @Michael Francis

      Thanks for the excellent comment. The aspects you pointed out shows your experience in the field. I might use your words in any of my upcoming article, with your reference of course. These are the comments I really like.

  5. Kinbuc August 24, 2011 at 12:48 am

    Hi, great article, but I have one question regarding a client.
    I have recieved 50% from said client and he has requested that I use his hosting package for the site, the only problem I am faced with now is that I am having difficulty getting the FTP and C-panel password information from this client. I now feel that I would like to send him an email telling him that if I do not have this information by the end of the week that I will be filing his project and that he would have to pay another 50% deposit before I continue, due to the fact that my time and efforts are being tested or that he is taking to long and is now making thing too difficult. my point is that a job that should have taken 1 week, is now taking 2 months of waiting. PLEASE HELP.

    1. Tayyab August 24, 2011 at 1:56 am

      That’s not an uncommon problem. Personally, I don’t know why you want the cPanel passwords, I guess an FTP account should be enough.
      Anyways, if the client doesn’t wanna send you the passwords, why don’t you send him the website in a ZIP file and ask him to upload it, but if you do this and you don’t trust him, you should ask for the remaining 50% beforehand. If you believe that the client will eventually pay you for your work, you should send him the material without even discussing about the money, that way all the harshness will be healed that has been created in the previous two months.

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